Int'l+Marketing+Advertisement

You've been introduced to marketing, so let's now see if you can design an advertisement. First, review the International Marketing information located on the Global Marketing page of this Wikispace. Make certain that you understand the characteristics of the consumers to whom you plan to advertise and make certain that you understand the 4P's of the Marketing Mix. What are the likes/dislikes of your potential market? What type of culture shapes their thought patterns? What are their shopping habits?

For this project, you will assume the role of an exporter here in the United States that wants to market an educational project to your chosen country. Utilizing information from the student text, the Consumer Angle video, and the Wikispace, you will develop an advertisement that introduces your educational product from the project "Develop an Exporting Plan" to your chosen country. You may produce either a printed or electronic ad for this project. If you chose to create an electronic ad, use GoAnimate!. Each student will develop his/her own advertisement. Completed advertisements will be posted on your Team Project Page of the class Wikispace. **Each team member must produce their own advertisement**.

Required elements for advertisement:
 * Must include the 4P's within the ad--what the product is, where the product can be bought, the price of the product, and a theme for promotion.
 * The theme of the promotion must line up with the socio-cultural factors of your chosen country.
 * All ads must be in English.
 * Printed ads must made good use of font, color, and balance
 * Ads may NOT use any copyrighted photos of emblems or logos
 * All sources for product photos must cited
 * Ads must include an original slogan
 * Ads must use **original company name, product name, and company logo**
 * Electronic ads must be no longer than 30 seconds (must be at least 25 seconds)

Help on crafting a successful print ad HERE. Help on creating electronic ads HERE Examples of successful ads HERE Examples of past student ads HERE (also, use this page as a template for setting up your team project page)

1. Be sure to include the place and price, but do NOT let the inclusion of the price and place detract from the visual effect of the advertisement. 2. Refer to the examples of the successful ads often--emulate those designs. 3. Read the articles on crafting a successful advertisements--they offer great advice. 4. Ask for help when needed!
 * IMPORTANT REMINDERS: **

Advertisements will be graded utilizing the rubric below.

required elements as well as additional information. || All required elements are included in the advertisement. || All but 1 of the required elements are included in the advertisement. || Several required elements were missing. || conveyed in the advertisement. || 3 of the 4 P's are clearly displayed or conveyed in the advertisement. || 2 of the 4 P's are clearly displayed or conveyed in the advertisement. || Only 1 of the 4 P's are clearly displayed or conveyed in the advertisement. || attractive in terms of design, layout, and neatness. Electronic ads do not exceed 30 seconds. || The advertisement is attractive in terms of design, layout and neatness. Electronic ads do not exceed 30 seconds. || The advertisement is acceptably attractive though it may be a bit messy. Electronic ads do not exceed 30 seconds. || The advertisement is distractingly messy or very poorly designed. It is not attractive. Electronic ads exceed 30 seconds. || incorporate the cultural of the chosen country. Is sensitive to customs and beliefs. || The advertisement somewhat incorporates the cultural of the chosen country. Is sensitive to customs and beliefs. || The advertisement does not incorporate the cultural of the chosen country. Is not sensitive to customs and beliefs. || The cultural and customs for the chosen country are not reflected in the advertisement. ||
 * CATEGORY || **20 ** || **15 ** || **10 ** || **5 or less ** ||
 * **Required Elements ** || The advertisement includes all
 * **Content - Accuracy ** || All 4P's are clearly displayed or
 * **Attractiveness ** || The advertisement is exceptionally
 * **Culturally **
 * Aware ** || The advertisement is designed to
 * **Graphics -Clarity ** || Graphics are all in focus and the content easily viewed and identified || Most graphics are in focus and the content easily viewed and identified || Some graphics are in focus and the content is easily viewed and identified || Many graphics are not clear or are too small. ||